Why Doesn’t Preventive Beauty Catch On?

Why Do We Only Act “After the Damage Is Done”?

In the world of beauty, the idea of “prevention” has existed for a long time.
UV care, scalp care, anti-aging care… all are done for the sake of the future.

But in reality, most people take action only after something has happened—
“Using treatment after hair becomes dry,” or “Searching for hair growth products after noticing hair loss.”

Ideally, care should start before the problem arises.
But somehow, preventive beauty still hasn’t become the norm.

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Is There More Profit in “Fixing It After It Breaks”?

It may be uncomfortable to admit, but in the beauty industry, there’s a structure where fixing damage brings in more business.

For example, offering expensive treatments for hair damaged by bleach or color.
Suggesting oils or straightening services for hair expanded by perm damage.
Selling special scalp care for dryness or irritation.

But maybe those treatments wouldn’t even be necessary if we prevented the damage from the start.

Of course, not everything works that way.
Still, it’s true that some business models profit more from “fixing what’s been broken.”

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Why I Focus on Prevention

When I propose a hairstyle, I always talk about future care as well.
I design styles with not only the present in mind, but also how your scalp and hair will be one, three, or six months later.

For example, after coloring, perming, or straightening, I remove residual chemicals that shampoo alone can’t eliminate.
You may not notice the effect right after treatment,
but this step significantly reduces risks like hair loss, graying, allergic reactions, and damage weeks or months later.

Also, the shampooing or drying advice I give, tailored to each person’s lifestyle, is not just “home care.”
Daily prevention habits truly protect the hair of the future.

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Choose Based on “Future You,” Not Just Gain or Loss

It may not bring dramatic change, but the effect is real.
Preventive care is, honestly, quite unglamorous.

But that steady habit of prevention will dramatically change the state of your hair and scalp three or five years from now.

That’s why I want people to choose not based on trends or appearances,
but on what will allow their future self to smile with confidence.

Hair, scalp, and body alike—it’s not about fixing once broken,
but avoiding the break in the first place. That’s what truly matters.