I trust my own eyes and hands more than the evidence.
There is actually no basis for saying “evidence is always right.”
This is not anti-evidence—this is the foundation of my work.
The beauty industry is full of evidence.
For example: “This ingredient is gentle on hair,” or “This technique causes less damage,” or “Coming this often helps promote hair growth.”
There are countless studies and data, and they certainly provide valuable clues.
But I don’t swallow them blindly.
The reason is simple:
“Because I can trust my own experience more than the evidence.”
For over 15 years, I’ve worked with more than 10,000 clients from all over the world.
Each person has different hair types, scalp conditions, concerns, and desires.
I’ve seen, touched, and talked through every one of them.
Data speaks in averages. But what I face is each person’s reality.
That’s why, when proposing a style, choosing chemicals, or applying a technique,
my foundation is “my own eyes, hands, and senses.”
Just by looking, I can get a feel for the condition of their hair and scalp.
– Whether they’ve colored it
– Whether it’s permed or straightened
– The depth of damage and past treatments
By touching, I can roughly imagine the rest.
That’s not from reading books or data—it’s from experience built in the field.
In the first place, evidence changes.
What was considered “correct” just a few years ago
can now be considered “not acceptable.”
Some ingredients once labeled as “safe”
later get identified as “possible causes of skin irritation.”
Many people around me are confused by such changes.
So no matter how promising a theory may sound,
I always compare it with my own senses first.
If I feel, “This seems good,” then I’ll use it.
If I feel, “This doesn’t seem right,” then I won’t.
It’s as simple as that.
Above all, I believe that a hairstylist’s job
is more about “what fits” than “what’s right.”
No matter how great an ingredient is, it’s meaningless if it doesn’t suit the person.
No matter how trendy it is, it’s meaningless if they can’t feel like themselves.
That’s why I don’t let trends, gender, age, or race define my work.
I try not to hold onto fixed ideas like “this style suits this kind of person.”
I want to find hairstyles that help each person live as their true self.
To do that, I choose not to rely solely on “evidence,”
but to face the person, feel with my senses, and trust my own eyes and hands.
