I trust my own eyes and hands more than the evidence.
I Trust My Own Eyes and Hands More Than the Evidence There is actually no basis for saying “evidence is always right.” This is not anti-evidence—this is the foundation of my work. The beauty industry is full of evidence. For example: “This ingredient is gentle on hair,” or “This technique causes less damage,” or “Coming this often helps promote hair growth.” There are countless studies and data, and they certainly provide valuable clues. But I don’t swallow them blindly. The reason is simple: “Because I can trust my own experience more than the evidence.” For over 15 years, I’ve worked with more than 10,000 clients from all over the world. […]

 
		 
		 
		 
		 
		 
		 
		 
		 
		