Why Technique Alone Isn’t Enough. How Hair Shapes Youthfulness and Social Presence
Why Technique Alone Isn’t Enough. Through Hair, People Design “Youth” and “Social Position” “High skill = high customer satisfaction.” When I first started my career as a hairdresser, I believed that too. If my cutting improved, people would be happy. If the precision of my perms improved, people would be impressed. And yes—those things aren’t wrong. But at a certain point, I started to realize something. No matter how much I polished my technique, satisfaction didn’t rise as proportionally as it used to. This isn’t laziness, and it isn’t arrogance. If anything, I think it’s a kind of “healthy wall.” Technique Has “Diminishing Returns” In economics, there’s a concept called […]
